Rebranding the Canterbury store.
Creating the Heinz Marketing Academy - The Heinz Premier Awards, a global employee recognition programme.
Enhancing the brand via advertorials in children's publications.
Rebranding the Canterbury store.
So this is my gallery. It represents a varied collection of consumer, corporate and employee communications projects from a diverse portfolio, with over 30 years of work. I hope you find it interesting.
What's not to enjoy about designing for a consumer audience...
I start by staring at the next blank sheet on the layout pad, feeling the fear and asking 'did I interpret the brief accurately? Photography or illustration? Serif or san serif? Pantone, CMYK or RGB? and OMG was that really the deadline?' Then, with luck, from the flames emerges a phoenix. As John "Hannibal" Smith famously put it, 'I love it when a plan comes together'.
Corporate and Employee comms...
My wife calls what I do 'colouring in'. Creating corporate communications can be very much like that, applying your own colour without going over the lines - creating something unique within the confines of an existing and tightly monitored framework. The challenge with employee communications is to develop a product which independently engages with a disparate, often international workforce. The end product should resonate from loading-bay to boardroom without compromising brand integrity.